In his role as EVP and CRO with the Vikings, Penhollow oversaw all revenue-generating activities for the club including ticket sales as well as corporate partnerships and strategy. He played a critical role in the Vikings’ efforts to design and open two best-in-class facilities: U.S.Bank Stadium, which opened in 2016 and hosted Super Bowl LII in 2018, and Twin CitiesOrthopedics Performance Center, which opened in 2018. He worked a total of 12 seasons with the Vikings, where he originally started as the team’s Director of New Stadium Partnerships in2013 before being elevated to Vice President of Corporate and Technology Partnerships in 2015.During his tenure, Penhollow and his revenue teams led the NFL in both performance and innovation while creating a world-class fan experience and championship-caliber culture.

Prior to his time in Minnesota, Penhollow spent three years with the NFL’s Cleveland Browns as Vice President of Corporate Sales and Service where he took the lead overseeing all revenue-related matters. Penhollow owns additional experience in Major League Baseball with the New York Yankees, where he spent three years as the team’s Director of Corporate Sales and Sponsorships. While in New York, Penhollow played a large role in the design and corporate sales of Yankee Stadium, which opened in 2009, and was a key member of the organization when the ball club won the World Series later that year. Penhollow first gained experience in the NFL with the Miami Dolphins, where he spent four seasons as their Manager of Marketing Partnerships.

Penhollow owns a Master of Science in Sports Administration from Canisius University and earned a Bachelor of Business Administration from Kent State University. During his time in Minnesota, Penhollow coached in the Minnetonka Youth Hockey Association and served on the board of the Boys and Girls Club of the Twin Cities. Penhollow and his wife, Meredith, have three children, Grace, Scarlett, and Walker.